April 18, 2011

Japan's Culture Diplomacy

Last week we discussed in our class that Japan focuses on its pop culture as a tool of Public Diplomacy besides using branding. Their philosophy is to internationalize Japan, but at the same time to shield Japan from outside influences. We see an emphasis on branding, fashion, animations, and pop culture in Japanese Public Diplomacy.

Mr. Seiichi Kondo, a former diplomat who has been appointed as Commissioner of the Agency for Cultural Affairs, says "Public Diplomacy is not necessarily selling pop culture like Pokemon, though Pokemon is a Japanese cultural ambassador to the rest of the world." He adds that he does not draw a line between pop culture and high culture or sub-culture. "Culture is culture, and we promote whatever is liked by Japanese and non-Japanese."

The following is a press briefing of Mr. Kondo on Japan's Culture Diplomacy:

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